Premier Northern Michigan RV Resort Introduces Its Rebrand
Thursday, November 20th, 2008Traverse Bay RV Resort’s New Brand and Web site Reflect a Carefree Lifestyle
View coverage from:
Traverse City Record-Eagle
RV Industry News
TRAVERSE CITY, Mich. – It may be the offseason for Northern Michigan’s RV resorts, but you could definitely say there is something new afoot at Traverse Bay RV Resort. Aptly described as “North of Ordinary,” Traverse Bay RV Resort recently underwent an extensive rebranding process that Owners and Developers David and Kathy Scheppe hope will better reflect the relaxing-yet-lively lifestyle found here.
The Scheppes say the new logo’s vibrant red flip flops reflect the energy and enthusiasm shared at Traverse Bay. While it is hard to imagine wearing flip flops now in Northern Michigan, one visit in-season opens eyes to gorgeous weather, outdoor beauty, onsite amenities and endless local adventures. Also refreshed is the resort’s new user-friendly Web site, TraverseBayRV.com. It now features a series of video testimonials, photo galleries, news updates and area information. Additionally, the site showcases the resort’s dual emphasis of both for-sale lots and rental options.
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